RFM Segments, Cohorts, and Predicted LTV — Tied to True Profit

Expanded RFM catalog for ads sync, profit templates from the ledger, first-order cohort retention + CAC payback, and cohort-curve Predicted LTV — not email win-back automation. Shopify, Woo, and BigCommerce (Amazon has no buyer PII).

The Challenge You retarget everyone because you can't tell high-LTV customers from dormant ones. Ads look profitable in platform dashboards but you can't measure profit on ad spend (POAS) by segment — so budget goes to audiences that don't earn.

The Fix CostRadar auto-segments by RFM (classic Champions/Loyal plus expanded presets like VIP repeat and Can’t lose) for Meta Custom Audience sync, plus on-demand Klaviyo/Mailchimp list push. A separate Profit tab uses true net from the ledger. Google Customer Match is CSV export only. POAS alerts rank segments by true net profit — not vanity ROAS. Campaigns stay in your ESP.