Facebook and Instagram, after product cost

Meta spend is a cost in true net profit, next to product cost, fees, and shipping.

Daily Meta spend flows into true net profit and Campaign Profit. Profit on ad spend uses the same order economics as the rest of CostRadar.

Settings → Ads, on Advanced or Premium. Stores themselves connect from Settings → Stores.

CostRadar does not pause campaigns, change bids, or send conversions to Meta. Outbound Meta CAPI is not shipped.